With Google Ads, you’ll see results nearly instantly. The biggest difference between SEO and PPC is the amount of time it takes to see results.

PPC Advertising Delivers Results Faster Than SEO Let’s dive in deeper to see why Google ads are worth your time and money. And, results are split across three networks… search, display, and video. Google search provides an unparalleled potential audience who is actively looking for your products, services, and content. With 1.2 trillion queries per year, 3.5 billion users daily, and 40,000 searches per second, it’s safe to say Google Ads offers a virtually unlimited number of opportunities for marketers looking to increase brand awareness and sales. We all know that Google is the most popular and widely used search engine. You only pay when someone actually clicks on your ad, so it’s easy to control your ad spend. Search network ads also appear on Google Play, Google Maps, Google Images, and even on the Google Shopping tab.Īnd, with the Google Display Network, you can extend your reach with targeted display ads that your audience will see when they’re browsing their favorite websites, watching YouTube videos, using mobile ads, and even checking their Gmail.Įach time a user clicks on your ad, you are charged the amount of money you bid for that keyword (usually $1-3 but can go much higher in highly competitive niches). Paid ads appear above organic search results This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service. Google Ads, formerly called Google AdWords, is one of the most popular pay-per-click (PPC) advertising platforms in the world.īasically, you choose targeted keywords and bid on them, based on the amount of money you’re willing to spend per click.

Google ads pay per click